Adler Jewelry


From general lighting to that of shop windows: the entire lighting project becomes fundamental in the evaluation of precious jewels. With the idea of ​​enhancing the uniqueness of the brand, a new site-specific luminaire, a sort of recognizable "trademark" is inserted in all Adler sales points




Geneva, London, Gstaad, Athens – Switzerland, UK, Austria, Greece


Arch. Albert Barokas

In 1985, architect Albert Barokas was commissioned to design the Adler jewelery flagship store in Geneva, in the overall definition of a new corporate identity applicable to all other stores particularly in London, Gstaad and Athens. Bearing in mind that for the appreciation of jewels the play of light on the stones is of essential importance for their full perception as precious gems, the architect considered lighting as an essential element and the defining identity that had to be introduced into the design project for the Adler stores. Piero Castiglioni took care of all the lighting aspects: the general lighting of the shop and the windows. A delicate balance between the various sources of light, cold and warm, was defined according to their position and purpose within the store, in the windows and on the sales areas. A luminaire was designed and installed in all stores so that it was perceived as a trademark, reinforcing the importance of quality light in the evaluation of jewelry.