Christian Dior Couture - Bijoux


The Dior collections are enhanced by fixtures hidden from view, recessed into a groove. Clothes and objects on display, almost like a museum display, become the protagonists par excellence of the space thanks to high lighting values, with a high color rendering index




Tokyo – Japan


Dior Architects

The desire to give great prominence to the Dior collections, as in a museum display, led to the choice of using a system of luminaires, hidden from view, recessed into a sloping groove in the ceiling. These equipped with very low voltage halogen lamps illuminate the clothes and objects on display with direct light in such a way as to make them absolute protagonists in the space highlighted by very high illuminance values.
In December 2003, the world's largest flag shop of the French brand opened in Omotesando-Tokyo. A new concept of building conceived as a manifesto is tested: the facade stands out for color variations both during the day and at night, the interior is characterized by the use of black and white lacquers, metal and black stone for the floors. The lighting, always integrated into the architecture, indicates the various intended uses and products by changing the color of the fluorescent tubes present in the different ranges of Kelvin degrees available ( 6000 for the facade, 4200 in the common areas ) and using the light of the spotlights halogen lamps ( 3050 K ) on the goods displayed to guarantee a high color rendering index.