New Rock Showroom

buildings

A showroom characterized by a flexible space. The lighting project includes a custom fixture capable of adapting to different architectural compositions, respecting the changes in product display

Year

2023

Location

Zurich – Switzerland

Client/Collaborator

Arch. Ferruccio Robbiani

The showroom presents a free and flexible space in organizing the exhibition for various sports brands. For this project, a custom lighting fixture is proposed that follows the architectural composition of the showroom lighting space.
Through mobile panels sliding on tracks, installed on the ceiling, the showroom takes shape in a functional way with different compositions and display layouts depending on the collections to be displayed (water bottles, trekking backpacks, shoes, socks, technical clothing for mountaineering, ...) .

The lighting design aims at flexibility, it must be dynamic and follow all possible changes in the space and satisfy a variety of needs. Sales surfaces must attract the buyer through efficient tools for presenting products, as the display panels are not static but move in space. For this reason, we intervene by homogeneously illuminating the vertical and horizontal surfaces, an ideal method for a uniform presentation of the goods.

×