The task of studying the new image of the sales points provides the opportunity to experiment with a new lighting system. The desired atmosphere for the showrooms must suggest the soft quality of Loro Piana garments, research into fabrics and colours, fine materials, wool and cashmere. A system of luminaires was specifically designed, later put into production by iGuzzini ( "Light-shed" ), with a battery of very low voltage halogen lamps, adjustable, with symmetrical and asymmetrical optics. These suspended or recessed on the wall or ceiling produce a homogeneous and diffused light, in the absence of shadows, with controlled illuminance values on both the vertical and horizontal planes.
Loro Piana Showroom
buildingsEnhance the products contained in each individual showroom, without altering the colors and the performance of the materials. With a new luminaire system, the "Light-shed", all the qualities of Loro Piana garments emerge thanks to controlled lighting values and homogeneous, diffused light
Year
1999
Location
Milan, Rome, Venice, Florence, Paris – Italy, France
Client/Collaborator
Arch. Misa Poggi
